EcoCities
The Internet of Things- human life in the information age
2Nicely done piece by IBM. If more companies did smart, interesting little documentaries like this, I’d smile.
Alex Steffen inspires Seattle to become carbon neutral by 2030
0Last week I attended a two-night lecture by sustainability journalist Alex Steffen. Alex is the co-founder of Worldchanging, a forward-thinking news site (and book) that reports on the smartest solutions for building a better world. See his TED talk here. (Check back in a few days, when video recordings of the talks will be available online)
The first night Alex spoke on the global context of climate change, outlining the stakes, the timescale, and the strategies that provide the best potential for large-scale transformation.
(In case you didn’t get the memo, it turns out that global warming is happening much quicker than mainstream estimates had anticipated. We have already surpassed the level of atmospheric carbon where, if it were to stay this high for more than a few decades, catastrophic and irreversible climate change would be likely. Essentially, mankind has to eliminate all emissions ASAP. So the swiftness and efficacy of our solutions is critical.)
Alex reminded us to look deeply when we consider sustainable solutions. One example he used was electric cars. Even if all of the electricity to charge the car is produced renewably, roughly 35% of the energy footprint of the car is embodied in the car itself and the infrastructure that it uses. The sheer mass of all the highways, gas stations, repair shops and car factories means that cars –however they might be powered- require too much infrastructure, effort and energy to maintain. A more elegant design is to simply live in close proximity to all the services and accoutrements that would otherwise require a car trip. The most efficient trip is the one we never had to make!
Alex highlighted ways people are re-framing the conversation about sustainability. We don’t actually want a car, we want dependable transportation. Deeper than that, we really just want to access to services, people, and experiences. So the best solutions actually pioneer new business models and patterns of interaction.
One promising business model is to turn a product into a service. Instead of just manufacturing a physical product which a consumer buys, uses for a while and then must dispose of, the “product-service” model is similar to a lease or a time share. The business retains ownership of the equipment and simply charges the customer for use (think Zipcar). Since the equipment is both the asset and liability of the company, there is an incentive to make it repairable, recyclable and energy efficient, because the business pays for replacement, repairs, disposal, and energy use.
The average electric hand drill is used for between 5 and 20 minutes in its lifetime! What an insane waste of resources! What an opportunity to create a system for an on-demand tool library! Sharing becomes easy when we know who has things, and where they are located. Luckily this type of information is made greatly accessible by the internet and mobile phones! When people also live in close proximity to all these resources and services, resource sharing is even easier. And as a side effect, you will have less random junk, and more opportunities to build relationships with your neighbors!
On the second night, Alex spoke about the local context here in Seattle. He inspired us to be ambitious, affirming that the only worthwhile goal is to make Seattle a carbon neutral city by 2030! It’s actually what the climate science demands that we do, so anything less is….risky.
This may sound like an ambitious or unrealistic goal. Why is this? Because business-as-usual is so engrained in our culture? That’s a pretty lame excuse for humanity to commit suicide. Our cultural and business habits must be out-of-date if they seem to be driving us toward self-annihilation. This is everyone’s problem but no one’s responsibility. Luckily, there is some real political will here in Seattle.
Alex was introduced by President of the City Counsel Richard Conlin and Mayor-elect Mike McGinn. Those are probably two of the most significant government posts in the city. Their presence represents the serious popular energy to re-develop Seattle as a contender in the race to achieve carbon neutrality. Vancouver and Portland are ahead of us, each considered among the very greenest cities in North America, if not the world. The northwest could be a powerhouse region if Seattle ambitiously bootstraps for carbon neutrality and zero waste!
I’m incredibly motivated to work toward this compelling vision of an EcoCity, and I feel like everything I am doing is focused on catalyzing that transformation. We know many of the physical solutions, or at least where to begin. The task at hand is to use this political will, develop successful new business models and build an even stronger community of change agents working in concert toward a collective vision.
What are the social, cultural and political elements that will be conducive to this beautiful transformation? New economic models? New lifestyles and paradigms that are better aligned with the undeniable facts of resource limitations? New conversation patterns that move beyond protecting individual interests and allow us to identify our common interests? I’ll continue to address these questions through this blog.
What are your “big questions”? What can I do to focus my energy into the most productive avenues?

